Putting The Puzzle Together: Americans Concerned About Obesity, Want Healthy Food At Restaurants

Jeremie Bohbot

LOS ANGELES , October 16, 2013 (Off The Menu) – Recent studies I’ve come across affirm the notion that offering healthier items can be a bonanza for the U.S. restaurant industry:

• According to a report by Technomic Inc., 65% of U.S. consumers agree that restaurants can offer healthy food without sacrificing taste. The report also stated that more than 90% of consumers agree that menu items containing a full serving of vegetables are healthier.

• According to research by Cargill Inc., 59% of U.S. parents, including 66% of millennial parents, say they try to keep meals healthy but still allow for treats.

• And according to a survey released by Cincinnati-based custom survey research and strategic consulting firm Repass & Partners Inc., Americans are more concerned about obesity than any other health problem and 83% think it’s the most important health issue in the U.S.

Put this all together and what do you get? The idea that restaurants that highlight healthier items can speak to an ever-increasing range of U.S. consumers who are concerned about obesity and are looking for better-for-you alternatives. Just look at Burger King with its new Satisfries, or McDonald’s decision to no longer include sodas with its Happy Meals. These are two examples of major chains trying to speak to this growing customer base.

Nevin Barich is the Food and Beverage Analyst for Industry Intelligence Inc. He can be reached at nevin.barich@industryintel.com

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