Putting The Puzzle Together: Americans Concerned About Obesity, Want Healthy Food At Restaurants
LOS ANGELES, October 16, 2013
(Off The Menu)
– Recent studies I’ve come across affirm the notion that offering healthier items can be a bonanza for the U.S. restaurant industry:
• According to a report by Technomic Inc., 65% of U.S. consumers agree that restaurants can offer healthy food without sacrificing taste. The report also stated that more than 90% of consumers agree that menu items containing a full serving of vegetables are healthier.
• According to research by Cargill Inc., 59% of U.S. parents, including 66% of millennial parents, say they try to keep meals healthy but still allow for treats.
• And according to a survey released by Cincinnati-based custom survey research and strategic consulting firm Repass & Partners Inc., Americans are more concerned about obesity than any other health problem and 83% think it’s the most important health issue in the U.S.
Put this all together and what do you get? The idea that restaurants that highlight healthier items can speak to an ever-increasing range of U.S. consumers who are concerned about obesity and are looking for better-for-you alternatives. Just look at Burger King with its new Satisfries, or McDonald’s decision to no longer include sodas with its Happy Meals. These are two examples of major chains trying to speak to this growing customer base.
Nevin Barich is the Food and Beverage Analyst for Industry Intelligence Inc. He can be reached at firstname.lastname@example.org
Related News: this box contains exclusive content that is accessible only to Industry Intelligence subscribers. Click a link to learn more.
- Chipotle investigating report that a razor blade was found inside a burrito prepared at its Topeka, Kansas, location, company spokesman says
- One in 13 restaurants and one in seven takeaways in UK have failed food hygiene inspections because they are dirty or have poor procedures, according to examination of food hygiene reports for more than 460,000 businesses
- Commentary: Chipotle's new ad campaign addresses food crisis head-on, marking much-needed change in messaging to win back lapsed customers; messaging push won't solve all of Chipotle's problems, as rivals like Panera have pulled ahead in healthy food race
- Chipotle announces plans to to run more newspaper and digital ads outlining the safety steps it has taken since last year's E. coli outbreak, part of company's push to convince people that its food won't make them sick
- McDonald's recalling millions of fitness bands that had been given away in Happy Meals in the US and Canada because they might cause skin irritation or burns to children; company previously announced it would stop distributing the bands