McDonald's hires 17-year-old Olympic gold medal gymnast Gabby Douglas to help promote its new egg-white breakfast sandwich; national marketing for sandwich starts April 29, will include print, billboard, radio, TV ads

Nevin Barich

LOS ANGELES , April 23, 2013 (Industry Intelligence Inc.) – McDonald’s Corp. has hired 17-year-old Olympic gold medal gymnast Gabby Douglas to help promote its new egg-white breakfast sandwich, part of the burger chain's plan to make a more healthy image amid such moves as apple slices in its Happy Meals and offering a "Favorites Under 400 Calories" menu, Bloomberg LP reported April 23.

National marketing for the 250-calorie sandwich starts April 29 and will include print, billboard, radio and television ads

Douglas won the women’s gymnastics all-around gold and helped the U.S. squad win the team event in London in 2012.

The primary source of this article is Bloomberg LP, New York, New York, on April 23, 2013.

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