Online Food Shopping: The Next-And Final-Frontier
LOS ANGELES, March 6, 2013
(Off The Menu)
– I am not what one would call a tech-savvy individual. I was among the last of my friends to own a laptop; I don’t have the most updated smartphone; and while I once owned a Bluetooth, I could never figure out how to get it to work.
That said, I love online shopping. It’s ridiculously convenient. I find everything I want, at the best prices, and all without ever leaving my home. This love of online shopping is starting to extend to food, as I was recently introduced to ordering Pizza Hut from my computer. What an eye opener! I can order the pizza, use an online coupon and track my pizza’s progress in real time to know exactly when it’s going to be delivered. Now that’s technology!
A recent survey showed I’m not the only one who’s looking favorably at online food shopping. According to the survey by CouponCabin.com, 15% of U.S. adults have shopped online for groceries, while 19% who haven’t plan to do so in the future. Additionally—and this stat particularly jumped out at me—70% of adults who have not shopped online for groceries would be at least somewhat likely to do so if prices were cheaper than store prices.
The top reasons for online food shopping also proved interesting. Sixty-five percent said it would save time, 56% said it would make them less likely to impulse buy because they wouldn’t be tempted by the items in the store, 41% thought online shopping would save them money because you can sometimes find better prices, 38% said it made it easier to plan food menus because of the option to add items to their virtual “cart” during the week, and 36% said online shopping helps with healthy eating because it removes the temptation to buy junk food.
The results are obvious:
Online shopping is the next—and final — frontier.
Nevin Barich is the Food & Beverage Analyst for Industry Intelligence Inc. He is sold on the concept of online food shopping and plans to never enter a grocery store again. He can be reached at email@example.com
Related News: this box contains exclusive content that is accessible only to Industry Intelligence subscribers. Click a link to learn more.
- The leading 25% of online retailers in Southeast Asia see more than half of their sales coming from mobile devices for the first time, according to report; mobile now accounts for 54% of all e-commerce transactions in Asia
- Online sales expected to boost US holiday retail sales this year, help stores control costs, and offer another big reason why retailers choose not to be open on Thanksgiving Day, industry officials say
- North Korean medicines and other products offered on Chinese e-commerce sites are largely failing to sell, with consumers opting instead for products manufactured in rival South Korea, sources say
- Fifty-six percent of US holiday shoppers would abandon their online shopping carts due to expensive shipping; more than 40% would abandon their carts as a result of a frustrating checkout experience: SheerID survey
- More than 90% of Canadians with Internet access shop online, but only 15% of them shop for food and groceries online, creating significant opportunity for grocers in country, says retail adviser