Color cosmetics industry in Hong Kong recorded 7% increase in 2011 current value sales amid increasing number of tourists from mainland China

Nevin Barich

DUBLIN , October 22, 2012 (press release) – Research and Markets (http://www.researchandmarkets.com/research/x4q8sl/colour_cosmetics) has announced the addition of the "Colour Cosmetics in Hong Kong, China" report to their offering.

Colour cosmetics are widely welcomed by female consumers in Hong Kong, China. With the strong purchasing power of female consumers, various brands posted high growth rates. Moreover, the increasing number of tourists from mainland China boosted the performance of colour cosmetics. As a result, colour cosmetics recorded a 7% increase in current value sales in 2011.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Executive Summary:

Whitening products and anti-ageing products are big and growing

Demographic trends, increased consumer awareness and increased affluence are driving the growth of antiageing products in skin care. In Hong Kong, an emphasis on personal grooming and the growing number of professional women in the 35-to 45-year-old age bracket is leading to increased demand for anti-ageing creams, moisturisers and serums/essences. As a consequence of the anti-ageing trend, a considerable number of specific products for the eyes and neck have also been launched in recent years by premium skin care manufacturers in response to this growing trend.

In addition, the local market has also shown a preference for fair skin, which has driven sales of whitening products. These products, which are claimed to result in fairer skin tones, are also used to even out uneven pigmentation and help fade out age spots, hence their increasing popularity. This growing trend will benefit the Korean and Japanese skin care manufacturers with their extensive range of whitening products within their brand portfolios.

Mass brands getting more popular

As an indicator of the significance of size in the cosmetics and toiletries industry, technological advancements and research and development has led to an increasing number of mass brand products in the colour cosmetics and skin care sectors to offer functional attributes similar to those of their premium counterparts. Max Factor, for example, with its Aquary Pearl range of make-up, uses a similar type of light-reflecting pigments used by the premium brands to produce a finish that is transparent and luminous. This is due to the lower barriers to technology, which has allowed mass brands to incorporate similar ingredients used in premium brands into its products. Other mass brands that have benefited from this trend, either due to lower barriers to technology or their alignment with the major consumer groups, such as Procter & Gamble, Unilever and Beiersdorf, include Olay, Nivea and Neutrogena.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

- Get a detailed picture of the Colour Cosmetics market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Companies Mentioned

- Sa Sa International Holdings Limited

- Procter & Gamble Hk Ltd

- Bonjour Holdings Limited

- Shiseido Dah Chong Hong Cosmetics Ltd

For more information visit http://www.researchandmarkets.com/research/x4q8sl/colour_cosmetics.

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Cosmetics

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