Weekly Packaging Design Wrap-Up: Google's Nexus box frustrates consumers, Kraft Foods packs draw eyes with Crayola theme, toy trucks build on packaging

Kendall Sinclair

LOS ANGELES , July 20, 2012 (Industry Intelligence Inc.) – Nexus box falls flat



Google’s newly launched Nexus 7 tablet has come under siege for its hard–to-open package that has consumers reaching for knives, nail files and scissors in their attempts to dislodge their purchase from the factory-sealed box. As displayed in a recent montage video, Nexus owners struggle with a tight outer sleeve, thick side tape and fussy plastic during unboxing rituals—which they’ve dubbed wrap-rage in response to their failed attempts at opening the box. The Nexus 7 has debuted as an iPad rival, yet many say the box ranks far behind the sleek and intuitive Apple packaging system.

The primary source of this information is The Atlantic Wire, Washington, D.C.


Kraft Foods draws consumer eyes with Crayola themed packs



Kraft Foods Inc. launches its string cheese brands in limited-edition packages that resemble crayons in Crayola boxes to promote their appeal as a primary after-school snack. The outer bag is printed with traditional Crayola box designs and each individual string cheese, seen through a translucent window, features an image of a different-colored crayon. Kraft Foods teamed with Crayola in hopes of leveraging itself above other brands across the cheese shelf with unexpected packaging.

The primary source of this article is Marketing Daily, New York, New York.


Package becomes vehicle for toy



Designer Oscar Diaz has created a way to incorporate the packaging of toy products within the toy itself, noting that children play with the packaging as much as the actual toys. Tube Toys is a series of vehicles where all parts needed are contained in a paperboard tube, which doubles as the body of the car, fire engine, tractor or train. The tube features pre-cut slots and holes to place the components of the vehicle. All materials used are recycled and/or recyclable and Diaz says that a strip of paper displaying the product name, description and instructions is the only piece of the package that is supposed to be discarded after purchase.

The primary source of this information is Oscar Diaz Studio, London, England.


Hidden flask celebrates Prohibition whiskey



Designer Trevor Rogers created the promotional pack for his conceptual whiskey product to celebrate the secrecy and history of the American Prohibition era. C.T. Lockhart Tennessee Whiskey is packaged in a metal flask and hidden within the cutout pages of a book titled ”The History of Prohibition.”

The primary source of this information is the personal website of Trevor G. Rogers.

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