Weekly Packaging Design Wrap-Up: box cracks for nut snacks, Smirnoff Vodka peels off for Brazil, Whisky searches for female companions

Kendall Sinclair

LOS ANGELES , June 29, 2012 (Industry Intelligence) – Pack cracks for cleaner nut snacks



A paper-based pistachio pack that resembles the natural container of the nut itself aims for double duty in student designer Maija Rozenfelde’s concept. The Mighty Nuts concept pack features an exterior cover that opens and closes like a pistachio and can also be conveniently separated to hold the pistachio shells. Rozenfelde chose to focus on user experience and delivered a pack that came in two parts. The inside tray holds the pistachios and exterior cover parts from the tray act as a disposal for shells. The design was awarded second place in the Student division of The 2012 Dieline Awards.

The primary source of this information is the personal website of Maija Rozenfelde


US$170,000 bottle of wine needs special team for opening




Australia’s Penfolds winery has released a limited edition US$170,350 bottle of cabernet that requires a specially trained expert to come to your home and release the wine from its anchored glass sculpture and wooden box. The wine is held within a hand-blown glass “ampoule” and suspended inside a glass container. The sculpture is then secured within a jarrah wooden box by fixtures made from precious metals. Penfolds says the bottle can only be opened by a senior member of the company’s wine-making team, who will travel to wherever the customer is located to remove the ampoule from the glass case using a specially designed tool.

The primary source of this information is The New York Daily News, New York, New York.


Peel-off label reveals fruit-flavored Smirnoff



Diageo has launched Smirnoff Caipiroska in Brazil with a peelable foil label resembling the skins of the fruit that flavor the spirits inside. For the new formula launches, commissioned agency JWT Brasil placed a diagonally perforated foil around the bottles to emphasize the new flavors of strawberry, lime and passion fruit. The consumer peels away the label as if peeling a fresh fruit. The promotional bottles were sent to a select mail list in wooden crates, similar to how fruits are transported in large Brazilian produce markets.

The primary source of this information is The Dieline, Los Angeles, California.


Wanted: Whisky-sipping women in male-dominated market



To help WLTM Whisky attract female consumers, student designer Melissa Preston created a ”personal ad” label and wine-shaped bottle to soften the image of the hard alcohol. The concept’s exterior paper wrapper and the bottle itself feature quirky, newspaper-like personal ads with the aim of making the whisky more approachable to female consumers. Preston also chose a wine-bottle shape for her concept in attempts to woo the female wine market. The wrapper, featuring a circled ad that describes the taste of the whisky, would also help the product stand out on shelves especially if consumers lean in to take a closer look at the small font. Preston was named overall winner for the D&DA’s “Yellow Pencil award” for WLTM Whiskies.

The primary sources of this information is Packaging News, Croydon, England. .


Cereal box milks liquid carton design for inspiration




In reimagining a traditional box for cereal, student designer Jiyoung Byun looked toward its partner for inspiration. His concept Special K, a milk-carton sized box, features a transparent side that measures caloric amounts for consumers to keep better track of portion sizes. According to Byun, the shape also facilitates easier handling when serving breakfast.

The primary source of this information is A’Design Award, Rodari, Italy.

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