General Mills launches chocolate chip flavor of Fiber One 90 Calorie Brownies product

Nevin Barich

MINNEAPOLIS , June 27, 2012 (press release) – Dieters can delight in the latest crave-worthy treat that combines two of America's all-time favorite snacks: cookies and brownies! New Fiber One® 90 Calorie Brownies: Chocolate Chip Cookie flavor boasts a moist and satisfying texture, plus 5 grams of fiber so you never have to choose between the always popular chocolate chip cookie or the decadent brownie again.

Each chocolate chip cookie brownie is made with semisweet chocolate chips in a cookie-batter brownie, topped with a chocolatey drizzle and contains 20 percent of the Daily Value of fiber (5g per serving). At 90 calories each, the brownies are great tasting, diet-friendly treats. Perfect as an on-the-go snack or a relaxing "me time" indulgence, these brownies will have dieters talking about the new tasty snack option that can help them stick to their weight management plan.

"Fiber One 90 Calorie Brownies have been a huge hit with consumers since their introduction last summer. This new flavor gives them another delicious snack choice they can feel good about eating," said Kerry Delaney, Associate Marketing Manager for General Mills. "The latest addition to the Fiber One lineup is an easy way for consumers to have what they crave while sticking to a balanced diet."

Fiber One 90 Calorie Brownies are sold in 5.34-oz. boxes containing 6 individually wrapped brownies, at a suggested retail price of $3.89. The product is available in the granola bar aisle at supermarkets nationwide in June. Like Fiber One on Facebook for more information and updates.

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About General Mills

General Mills is one of the world's leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 net sales of US$14.9 billion.

Fiber One® is a registered trademark of General Mills, Inc.

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