"The industry data monitors that we use regularly provide us with real-time information that's pertinent to both our business strategies and our overall daily decision-making."
~ Ken Walker, Director of Marketing Services
Industry Intelligence is the information and intelligence hub for companies and related industry players that serve this market segment. Forest products is a broad industry segment that focuses on forestry and log harvesting; timberland ownership and public policy issues; pulp, paper and packaging production; and lumber and panel manufacturing.
North American decision-makers in this industry follow the economies of both the U.S. and Canada. They watch housing starts, mortgage rates, consumer confidence, advertising and circulation trends, transportation and labor issues, import/export trends, environmental policy decisions and environmental activist groups. Suppliers to this sector need information about monthly changes in production, demand and shipments. They watch global capacity shifts and new project announcements.
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