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Recent Articles

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Cracker Barrel to overhaul menu, redesign stores and invest in more digital tech, as brand seeks to ‘gain relevance again,' says CEO Julie Felss Masino

Tim Hortons analyst roundup: Bernstein sees its 'potential to become the McDonald's of Canada,' but that hinges on maintaining right balance between coffers and coffee; BofA says Tims has done less well in expanding to other markets due to brand awareness

Packaging Design Wrap-Up: Pop-Tarts launches packaging with typo to celebrate new ‘Unfrosted’ film; McDonald’s uses Happy Meal packaging to raise awareness of mental health; multi-compartment liquor bottle mimics the outline of traditional bottles

Ferrero celebrating 100th anniversary of Butterfinger candy bar brand with limited-edition ‘The Simpsons’-themed packaging; the festive birthday wrappers will feature some of the most iconic characters from the animated series

Asda to launch ‘Serious About Summer’ campaign featuring series of TV ads; company will also launch new brand identity, including logo that adds new dark green tone to its standard green

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