Weekly Packaging Design Wrap-Up: Captain Morgan buccaneers for premium market, slippery surface eliminates ketchup frustration, food to go enables a plant to grow
LOS ANGELES, June 1, 2012
– Buccaneering bottle for Captain Morgan premium rum
Diageo has launched its new Captain Morgan Black Spiced Rum in an authentic style bottle with a revealing double-sided label in an effort to touch consumers it does not currently reach. Marketed as the brand’s new premium addition to its rum portfolio, the spirit has been packaged in a bottle very different from Captain Morgan Original Spiced Rum in hopes to present a more masculine and sophisticated product. The bottle is darker and squatter, and features a bulged neck and a cork stopper, an addition Diageo innovation director Jesse Damashek says would have been similar to those found on Henry Morgan’s ship. The yellowed, wrap-around label mirrors parchment paper and features a secret feature on the reverse-side that only reveals itself once the spirit is drained. Morgan’s skeleton emerges from under his clothes alongside the legend of his 1688 death and burial in Jamaica. The 750 ml bottle will retail for US$21.99.
The primary source of this information is Diageo, London, England.
Slippery coating nixes ketchup frustration
LiquiGlide, the newest packaging innovation from MIT, is a coating that is so slippery it allows all condiments to pour from the bottle. When applied to the inside of a bottle, the walls are so lubricated that sauces that would have normally stuck to the insides almost fall out. The team estimates, that with this innovation, they would be able to make a dent on the estimated 1 million pounds of global food waste thrown out each year. In addition, they would eliminate the need for large squeeze-bottle caps, saving about 25,000 tons of petroleum-based plastics annually. According to MIT PhD candidate Dave Smith, the LiquiGlide is almost like a structured liquid, because it is both rigid like a solid yet lubricated like a liquid. The coating is made entirely from food materials approved by the FDA and is nontoxic and can be applied to several materials so far including glass, plastic, metal and ceramic.
The primary sources of this information are the Varanasi Group at MIT, Cambridge, Massachusetts, and Fast Company, New York, New York.
Futuristic glass bottle represents taste of 'tingling' Vodka
AnestasiA Vodka is set to launch later this year in a distinct angular glass bottle created by New York designer Karim Rashid. The ‘futuristic’, urban-styled bottle is comprised from a multitude of V-shaped glass panels, a faceted look Rashid says came from his sensation after tasting the spirit. AnestasiA Vodka calls itself the world’s first tingling spirit and believes the FDA-approved, patented alcoholic beverage is the next revolution in the beverage industry following carbonation and wanted the bottle to stand out on the shelves. The package is comprised of cartonboard and glass from Italy’s Bruni Glass, of which a respective 70% and 40% is made from recycled materials. The cap is manufactured by Tapi. The 750-ml bottle will retail for US$37.98 following its New York launch.
The primary source of this information is AnestasiA Vodka, White Plains, New York.
From take-out to tree, disposable food dish makes reusability easy
The disposable food dish is a sustainable to-go concept that doubles as a biodegradable planter. The take-out container was created by Slovakian student designer Michal Marko as a way to teach society about reusability. Once the container is empty, the consumer removes the seeds from under the top sticker, places them in one side of the box and covers them with gravel. The bowl is placed into the ground after the plant begins to sprout and will begin to degrade. With two halves of the container, two biodegradable planters can be made.
The primary source of this information is the Behance Network via Michal Marko.
Built-in handles turn magazine to portable billboard
A new Hungarian fashion magazine debuts an innovative carrying concept featuring built-in handles. Designer Kiss Miklos observed that people moving about were often the best billboards for a product, yet holding magazines was often tricky when going about the day. With this problem in mind, he developed a magazine cover that resembles a handbag. It features fold-out flaps with handles and a cover material similar to that of a luxury bag. All future issues are to feature similar cloth samples as well.
The primary source of this information is the Behance Network via Kiss Miklos.