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Industry Intelligence to host May 10 webinar 'Sustainable Packaging: Will we ever close the loop?' with Elizabeth Shoch of GreenBlue, on packaging companies' challenges in achieving end-of-life options

LOS ANGELES, May 1, 2012 (press release) – Elizabeth Shoch of GreenBlue addresses the challenges facing packaging companies in achieving end-of-life options in an Industry Intelligence i2live webinar relevant to all persons working in or with the packaging sector

Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, today announced an upcoming free webinar on Thursday, May 10, with Elizabeth Shoch of GreenBlue. This event Sustainable Packaging: Will we ever close the loop? is open for registration now at the i2live website,

As a measure of sustainability performance, packaging’s end-of-life fate has become a topic of great interest to the packaging industry. Accordingly, Extended Producer Responsibility schemes for packaging are attracting attention in the U.S. Material recovery is also a highly visible issue to the general public and a financial burden to local and state governments. Despite this high level of interest, according to the U.S. Environmental Protection Agency, in 2009, packaging materials and printed paper represented, by weight, just under half of all the municipal solid waste generated in the U.S. Where is the disconnect?

GreenBlue’s Sustainable Packaging Coalition is partnering with Industry Intelligence to present a complimentary webcast on this topic, covering the latest research findings from the Closing the Loop project. This webcast session is designed to add extra insights to the original presentation given at the Sustainable Packaging Symposium 2012, with a focus on material value recovery systems. This webcast will be presented by Liz Shoch, Closing the Loop Project Lead of GreenBlue’s Sustainable Package Coalition and a featured speaker at the Sustainable Packaging Symposium 2012. This presentation will benefit all companies along the packaging supply chain who are interested in sustainability, good stewardship of materials, learning from the experiences of others, and who see value in “waste.”

About i2live

i2live is the events unit of Industry Intelligence Inc. i2live brings together business leaders to address issues that cut across industries and market sectors especially forest products, packaging and food and beverage. Through online events and interactive conference programming, i2live helps businesses make sense of industry trends and capitalize on emerging opportunities. For more information visit

About Industry Intelligence Inc.

Industry Intelligence Inc. grew from Forestweb, which began in 1999. Through the years, Industry Intelligence has provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies in the forest products, packaging and food and beverage industries. Industry Intelligence clients use the company’s market intelligence to get a high-level industry view as well as access in-depth data to create sales reports, generate competitive analysis and make informed business decisions. Industry Intelligence innovation comes from industry experts using patented technology to deliver relevant market intelligence that helps companies succeed.

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