Weekly Packaging Design Wrap-Up: Aluminum Coke bottles go couture, shirt packaging made easier, spirit bottles light up for Carnival
LOS ANGELES, April 27, 2012
– Fashionable Diet Coke gives light drinks a pop
Coca-Cola Co.’s Diet Coke has teamed with French haute couture designer Jean Paul Gaultier in a new designer collaboration. Appointed as Coca-Cola’s new creative director, Gaultier has come up with aluminum bottles based on his classic male and female fashion designs, with the female version incorporating the bottle’s shape. He has released two new bottle designs and a print campaign and is featured in a new viral web series. Analysts say the new bottle release is a shrewd move, creating buzz to the Coke brand during declining carbonate sales. The bottles will be available for high-end sale at Harvey Nichols stores in the U.K.
The primary source of this information is Beverage Daily, Montpellier, France.
Sustainable shirt packaging makes packing easier
The EcoPack was created by Irish designer Liam Alexander Ward as a sustainable shirt packaging option with an enhanced interface. The entire clamshell design is made from 100% recycled board, uses less material than traditional shirt packaging and can be reassembled for returns and resale. The paperboard material can also be die-cut for company branding and allows the product to show through the package.
The primary source of this information is The A' Design Award and Competitions, Como, Italy.
Masked-shaped bottles light up Carnival
Rex Organization’s newly formed Rex Spirits, Inc. launched its first ultra-premium line of spirits under the brand label King REX Vodka, Silver Rum and Bourbon. The three variations all feature a built-in LED light that can be turned on and off from the base to illuminate the mask-shaped bottles. Founded in 1872 in New Orleans, the organization takes deep roots in the Mardi Gras festival and used many influences of the Venetian masquerade culture within the spirit packaging. The bottles include unique crystal jewels and the traditional Mardi Gras colors of purple, green and gold.
The primary source of this information is Rex Spirits, Chino Hills, California.
Utility energy drink targets blue-collared worker
In creating packaging for the Rivet energy drink brand, designer Stephen Bamford wanted to appeal to the older, blue-collared worker who he says needs an energy boost just as much as the typically targeted teenager or young adult. In doing so, he has designed 8 oz. and 16 oz. cans shaped like utility canisters that feature bolt-styled caps and worn graphics in contrast to flashier energy drink branding.
The primary source of this information is the personal website of Stephen Bamford.
Celebratory Air Jordan three-tier shoebox stores exchangeable parts
In creating packaging for Nike's new limited edition ‘Year of the Dragon’ Air Jordan sneakers, English designer Ginger Monkey came up with a stacked-home for the product, featuring three shoe-box sized drawers to house the exterior sneakers, exchangeable inner sleeves and air-sole units. A top handle is used to carry the box while side tabs insert into the drawers to keep them closed during transport. The limited edition box is further adorned with graphics inspired by Chinese designs and is integrated with the iconic Air Jordan logo.
The primary source of this information is Ginger Monkey, Bristol, England.