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Industry Intelligence to host webinar on April 19 entitled "Social Media Strategies for Food Companies: How to use brand advocates to evangelize about your products", featuring consulting chef and culinary research thought leader Jill Houk

LOS ANGELES, April 16, 2012 (press release) – Jill Houk, consulting chef and thought leader in culinary research, recipe development and consumer engagement addressed a diverse audience of manufacturing and food professionals in a webinar titled Food Industry Trends 2012: Exploring the Relationships between the Hospitality and Consumer Packaged Goods Industries hosted by i2live of Industry Intelligence Inc. on March 22.

A wide spectrum of industries represented by executives from packaging companies including International Paper, Bemis and Amcor; as well as food manufacturing companies such as Kraft Foods, Kellogg and Unilever; and food additive companies Ajinomoto and McCormick joined the webinar presentation and discussion.

During the interactive, 60-minute webinar, Chef Houk cited a 2011 UPI survey that reveals the average American dines out in restaurants 4.8 times per week. Houk encouraged the packaged food industry to look toward the hospitality sector for ideas to develop new and innovative options for the home cook. With so many dining out experiences, home cooks are exposed to new and innovative cuisines in a way that they haven't been before. And those new foods and flavors are something that they look to replicate in their own kitchens.

Chef Houk will participate in a follow-up webinar on April 19 titled Social Media Strategies for Food Companies: How to use brand advocates to evangelize about your products discussing how food companies can use social media and brand advocates to spotlight and market their products. Houk will convey: The type of information that is most important to get across in using social media, and ways the food industry can use all the available social media options. To register for this webinar, please sign up at

About Jill Houk

Chef Houk is principal of Jill Houk Culinary Consulting. Originally Ms. Houk pursued a career in information technology and later honed her culinary skills as a professional catering chef and cooking instructor. After becoming a chef, Houk combined the two disciplines into culinary consulting. She is a consultant on food-related strategies and tactics for such household names as Sara Lee, Ajinomoto, Applegate Farms and Driscoll's Berries.

About i2live

i2live is the events unit of Industry Intelligence Inc. i2live brings together business leaders to address issues that cut across industries and market sectors especially forest products, packaging and food and beverage. Through online events and interactive conference programming, i2live helps businesses make sense of industry trends and capitalize on emerging opportunities. For more information visit

About Industry Intelligence Inc.

Industry Intelligence Inc. grew from Forestweb, which began in 1999. Through the years, we have provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies in the forest products, packaging and food and beverage industries. Our clients use our market intelligence to get a high-level view of their industry as well as access in-depth data to create sales reports, generate competitive analysis and make informed business decisions. Our innovation comes from our industry experts using our patented technology to deliver relevant market intelligence that helps companies like yours succeed.

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