Weekly Packaging Design Wrap-Up: Blown-glass tequila guns, biodegradable mint tubes, breakout Easter-egg packs
LOS ANGELES, March 9, 2012
– Sen Cha Mints revamps packaging concept with 100% biodegradable tubes
As part of Sencha Naturals’ new year's sustainability plan, the company has introduced new containers for its Green Tea Mints. The sleek tubes are made out of 65% post-consumer materials and are 100% biodegradable. The Sencha Naturals has also redesigned its rounded mint tins and modified the material to be 100% recyclable as well.
The primary source of this information is Sencha Naturals, Los Angeles, California.
Tesco’s ChokaBlok strives for new markets with die-cut package
Tesco chose London agency Mayday for the packaging design of its luxury Easter egg product ChokaBlok Easter Eggs, a new item for the once ice cream-only ChokaBlok brand. Mayday created a strategic package design to extend the line into the confectionery gifting sector. Opting to stick with blocks of type and color similar to its design for Tesco’s ice cream, Mayday was able to both reinforce the brand’s equity and stand the product out from the usual graphic clutter within the Easter chocolate gifting sector. An oval product window in the center of the paperboard box also promotes the product, revealing the chocolate egg and candy inside.
The primary source of this information is The Dieline, Los Angeles, California.
Glass Tequila Gun to stand out on U.S. shelves with bold shape
Mexico’s Grupo Industrial Muyaad plans to launch its second weapon-themed tequila bottle this year in the U.S., the Tequila Institucional AK-T. The one-liter thick blown glass bottle is shaped like an AK-47 rifle and houses 100% agave tequila. The bottle is closed with a wood and plastic stopper and is encased in a shrink sleeve to prevent tampering. While weapon-shaped tequila bottles have been around for years in Mexico, they’ve sparingly been sold in the U.S. and have usually just been purchased as collector’s items.
The primary sources of this information are Packaging Digest, Oakbrook, Illinois, and The Brownsville Herald, Brownsville, Texas.
New curving, paperboard box pulls from architecture for stronger structure
Dutch designer Remko van Buren said the main goal for Under Pressure was to successfully "twist" the paperboard to give the box extra strength through an architectural shape called double curvature. To keep the product suitable for mass production, the designer created a hexagonal box built up from four parallelograms and four triangles that closes into a rosette. Made from 100% recycled paperboard, the box is manufactured as a ready to "pop out" flat pack and features a lock bottom for strength.
The primary source of this information is The Lovely Package, Vancouver, British Columbia.
Simplistic packaging concept brings consumer closer to farmer with sustainability, regrowth
100x100 is a line created with the intention of bringing rural producers closer to the urban consumers. Designed by student Adrián Froufe, the brand presents organic milk, cheese, eggs and apples in basic paperboard and a clean design element that differs from most organic products. With cheaper materials, the line can be manufactured at lower costs and through a shorter supply chain. Furthering the idea of sustainability, the corrugated board contains various seeds and herbs, so when the container is no longer in use, it can be buried for the growth of new plants and crops.
The primary source of this information is Adrián Froufe’s personal website.
Pasta for two kit proposes innovate combination pack
The Pranzo pasta for two kit incorporates the needed essentials for one meal. Student designer Yu Ping Chuang utilized shelving to package parmesan cheese, sauce and pasta into the same upright, paperboard structure. The pasta is housed in a deep pull-out drawer for easy accessibility. Chuang further notes the handwritten text and rusted texture to provide a handcrafted feel to the Italian product.
The primary source of this information is Yu Ping Chuang via the Behance Network, New York, New York.